The Growing Importance of Travel & Tourism to the Global Economy [infographic]

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Importance Travel Tourism Infographic
80 DAYS Benchmark
80 DAYS Benchmark

The ever increasing importance of the travel and tourism industry to the global economy is summarised in this excellent infographic from Mario Skrzypczak, Sales and Marketing Manager at Nerval Corporation.

Mario¬†comments, “One reason for the growth of travel & tourism is the rise in the amount of bleisure trips. Bleisure is a combination of business and leisure trips and 72% of business travelers now add a leisure component to business trips.”

Hotels often¬†cater offers and packages to leisure OR business guests. Perhaps there’s an opportunity to create hybrid packages that cater to both markets?

Mario continues, “The hospitality sector needs to properly understand their customer segments and stay relevant to them. There is a great opportunity for hotels and restaurants to stand out from the crowd and create unique experiences for guests on each visit. This will help them to thrive in a market that keeps on growing.”

See the full infographic below, including recommendations from Mario on how the hospitality industry can exploit the global growth in travel and tourism.

The Importance of Travel & Tourism to the Global Economy

The-Importance-of-Travel-and-Tourism-to-the-Global-Economy (1)

Sam Weston
Sam Weston is an experienced digital marketing professional who has worked both client and agency side with a focus on the hospitality industry. Currently, he is Marketing Manager for a full service creative and digital marketing agency, 80 DAYS, based in Edinburgh, Scotland. Any views expressed on this site are his own.