80 DAYS Benchmark
80 DAYS Benchmark

How Well Does The Hotel Industry Understand Jargon?

The ‘Hotel Language Quiz’ from Hotel Speak launched in February 2016 and ended in September 2017. During this time, a total of 973 people completed the quiz and we thought it would be fun to take a look at the results to see just how well the industry ‘speaks hotels’.

The Results

Of the 973 who completed the quiz, the average score was an impressive 72%, with an average time spent on the quiz of just over 11 minutes.

  • The most commonly known term was F&B (Food & Beverage) – 93% answered correctly.
  • The least commonly known term was RDR (Residential Delegate Rate) – only 34% answered correctly
  • Surprisingly, 16% of participants didn’t know what OTA (Online Travel Agents) typically stands for with 3% guessing ‘Opaque Travel Agents’.
  • RevPAR (or Revenue Per Available Room) proved tricky too – 40% of participants didn’t know what this stood for.
  • Only 56% of participants knew that Worldspan, Galileo and Amadeus are typically know as types of GDS (Global Distribution Systems)

Struggling with the language of the hotel industry? Check out our Hotel Jargon Buster!


The Questions

1. Within hospitality, what does ADR commonly stand for?

  • Average Daily Rate – 79%
  • Additional Day Rate – 8%
  • Advance Daily Rate – 7%
  • Advance Dinner Reservation – 6%

2. We need to improve our F&B revenue… what does F&B stand for?

  • Food & Beverage – 93%
  • Front & Back – 3%
  • Free & Booked – 2%
  • First & Best – 2%

3. MICE business is looking strong this month… what does MICE commonly stand for?

  • Meetings, Incentives, Conventions and Exhibitions – 70%
  • Monthly, International, Corporate, Events – 16%
  • Meetings, Internal, Contracted, External – 7%
  • Meetings, Incentives, Contracted, Exhibitions – 7%

4. Our Valentine’s Day offer has a MLOS… what does MLOS typically stand for?

  • Minimum Length Of Stay – 66%
  • Maximum Limit of Stay – 14%
  • Minimum Limited Occupancy Standard – 13%
  • Maximum Limit On Stock – 7%

5. Those OTAs keep ‘pinching’ my direct business! What does OTA stand for?

  • Online Travel Agents – 84%
  • Online Travel Associations – 11%
  • Opaque Travel Agents – 3%
  • Overall Trade Associations – 2%

6. Worldspan, Galileo and Amadeus are common types of…

  • GDS – 56%
  • OTA – 19%
  • Metasearch Channels – 14%
  • Hotel Brands – 10%

7. RevPAR stands for Revenue Paid Against Room…

  • False – 60%
  • True – 40%

8. Standard rooms are £99 PRPN… what does PRPN usually stand for?

  • Per Room per Night – 88%
  • Permanent Rate Per Night – 8%
  • Private Rate Per Night – 3%
  • Payment Returned Per Night – 2%

9. What best describes the average revenue of all rooms, divided by the number of rooms in a hotel, divided by 365 nights…?

  • Annual Room Yield – 70%
  • Annual Room Inventory – 17%
  • Annual Room Volumes – 9%
  • Annual Room Stock – 5%

10. Guests staying over after the conference will be charged a RDR of £120… what does RDR stand for?

  • Room and Delegate Rate – 36%
  • Residential Delegate Rate – 34%
  • Representative Daily Rate – 26%
  • Residential Dinner Rate – 5%
Sam Weston
Sam Weston is an experienced digital marketing professional who has worked both client and agency side with a focus on the hospitality industry. Currently, he is Marketing Manager for a full service creative and digital marketing agency, 80 DAYS, based in Edinburgh, Scotland. Any views expressed on this site are his own.