Hotel Marketing

The latest news, tips and articles on hotel marketing and how to market your hotel effectively.

Instant Localisation Hotels

The Importance of Instant Localisation of Travel Related Content

Online channels are playing an increasingly crucial role for the travel industry. They are an effective means to reach inbound as well as outbound...
7 Ways To Grow Direct Bookings and RevPAR

7 Ways To Get More Direct Bookings & Increase Your RevPAR

There are ways to increase your direct bookings without compromising your relationship with OTAs. Russell Logan, STAAH's Head of Sales for Europe explores. 1. Offer...
Qualified Telephone Calls Hotels

Defeating Digital Oversaturation in the Hotel Marketplace

The digitisation of travel purchases has revolutionised the hospitality industry in a variety of ways from online virtual tours and customer service chatbots to...
Hotel Guest Loyalty Strategy

4 Simple Tips to Start Building a Customer Loyalty Strategy

One of the greatest challenges facing the accommodation industry is the growing volume and pace of competition. Competition has allowed for increased choice and...
Walking the Carparks Hotels

Lead Generation: The One Method That Will Stop You From Walking...

Never before has the hospitality industry seen so many transformations as we have in the past 5 years: new business models like Airbnb, greater competition,...
Edward Virtual Host Hotel Chatbot

Happy Birthday Edward! Edwardian Hotels’ Virtual Host Turns One

Hotel Speak first met Edward™, Edwardian Hotels' Virtual Host, at EyeforTravel Europe 2017, when the man fundamentally responsible for 'his' creation, Edwardian's Director of Information...
Hotel Content Marketing

Choosing the Best Content for Your Hotel Brand

There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are...
Impact of Hotel Chatbots

The Impact Of Chatbots On The Hotel Industry

The 'chatbot' has been a buzz-word over them past twelve months across a wide range of industries. In two years time the average person...

Hotelchamp Launches Innovative New Platform to Boost Hotels’ Direct Bookings

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...
Touch Table Hotel Technology

Technology is the Next Frontier to Combat Plateauing Guest Satisfaction

After years of steady growth, hotel guest satisfaction plateaued in 2016. Customer satisfaction surveys suggest many of the go-to hotel perks, such as free...
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