Hotel Marketing

The latest news, tips and articles on hotel marketing and how to market your hotel effectively.

Connected Customer

Talking Connected Customer Experiences: An Interview With Jos Schaap, CEO &...

With a 20+ year track record in hotel software technology, Jos Schaap is a leading authority on how it can help to enhance the...

Is A Chatbot For Every Hotel?

In the mid-2000s many hoteliers were suspicious of a machine that could manage rates and availability for their multiple online travel agencies (OTAs). Today...
Hotel PMS

Top 6 Benefits Hotel Property Management Systems Provide To Your Business

Originally, hoteliers weren't dealing with online bookings. They were collecting very limited information such as a name, residence, room and time of arrival because...
Importance Travel Tourism Infographic

The Growing Importance of Travel & Tourism to the Global Economy...

The ever increasing importance of the travel and tourism industry to the global economy is summarised in this excellent infographic from Mario Skrzypczak, Sales...

7 Things You Must Have In Your Hotel’s 2018 Social Media...

With less than a month to go until the New Year, you’re probably well into finalising your social media strategy for 2018. Here are...

How to Improve Hotel Marketing to Create Customer Loyalty

Loyal guests are invaluable to marketers. Why? Because retaining customers costs less than attracting new ones. Customer loyalty speaks volumes about customer satisfaction, especially in...
Social Media Hotels

Do’s & Don’ts Of Social Media For Luxury Hotels

Social media for hotels can be difficult, and so, so subjective. Can you post about alcohol? Christmas if in certain countries? can...
GDPR Hotels Guide

A Hotelier’s Guide To The GDPR: We Spent Months Learning About...

ALICE has been working hard to fully understand the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and its obligations on us and our...
10 Best Hotel Blog Posts

The 10 Best Types of Hotel Blogs

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply...
Hotel Technology Guest Experience

5 Ways Technology Is Changing The Guest Experience

Technology continues to shape our daily lives, even within the realm of hospitality. Hotel properties are now spending more than ever on new technology...
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