Content Marketing

Content marketing tips, ideas and inspiration for hotels.

Hotel Tribes

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...
Empress Hotel

Captivate your Guests and Get More Direct Bookings in 2017

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings?...
7 More Hotel Cliches To Avoid

7 More Tired Travel Content Clichés to Avoid

Travel writing clichés are not a new topic for us. In fact, we’ve written about them several times before. But so endemic are clichés...
Woman Typing Hotel Content

How to Keep Your Hotel Content Fresh & Original

Trying to put a figure on the number of hotels operating on our planet is something of a fool’s errand; conservative estimates suggest it...
10 Best Hotel Blog Posts

The 10 Best Types of Hotel Blogs

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply...
Hotels Enliven Travel Content

How Hotels Can Enliven their Travel Content

There has never been so much travel content at our fingertips. Every day, hotel, travel and news websites publish reams of articles and blogs...
Hotel Marketing to Millennials

Living on the Internet: How to Market Your Hotel to Millennials

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we're going to live on the internet.” Well,...
Hotel Blog

Still Life in the Old Blog: Why Hotels Should Keep on...

Blogs are almost as old as the internet itself and telling you that your hotel needs one is hardly ground-breaking revelation. Yet it is...
10 Copywriting Cliches Hotels

10 More Content Writing Clichés to Avoid

Clichés are rife in the hotel and travel sector. Browse just a few websites, blogs and brochures, and it won’t be long until you...
Hotel Content Writing

The Key to Great Hotel Content Writing? Be Specific

A regular column by the content writing experts World Words.
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