Content Marketing

Content marketing tips, ideas and inspiration for hotels.

Reduce Reliance on OTAs

Hotel Hacks For Reducing Reliance On OTAs [Free eBook]

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers. With consumers believing...
Hotel Content Writing

How To Write Hotel Copy That Sells

As hotel marketers, you create content to inform, to engage, to attract traffic, to build brand awareness and to show off your property as...
Hotel Content Marketing Tips

How to Turn One Hotel Content Idea into a Dozen

For hotel marketers, the need to generate new topics and ideas for content is an ever-present challenge. Content marketing is, after all, a long-term...
Hotel Booking Page Rock

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
10 Killer Ideas Hotel Blog

10 Killer Ideas For Your Hotel Blog

Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing. Hoteliers are...
Airbnb Hotels Rome

5 Things Hoteliers Can Learn From Airbnb Listings

Airbnb encourages their hosts to be really descriptive in their listings. Details help set expectations, so it’s good to be as clear as you...
Hotel Content Marketing

Choosing the Best Content for Your Hotel Brand

There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are...
Guest Data Personalise Email Marketing Hotels

How to Use Guest Data to Personalise Your Hotel Email Marketing

New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
Cultural Sensitivity Hotel Blogs

Cultural Sensitivity and Hotel Blog Content

These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well...
Localise Hotel Content

Like a Local: 3 Ways to Incorporate Localisation in Your Hotel...

For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with...
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