Content Marketing

Content marketing tips, ideas and inspiration for hotels.

Hotel Content Marketing

Choosing the Best Content for Your Hotel Brand

There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are...
Guest Data Personalise Email Marketing Hotels

How to Use Guest Data to Personalise Your Hotel Email Marketing

New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
Cultural Sensitivity Hotel Blogs

Cultural Sensitivity and Hotel Blog Content

These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well...
Localise Hotel Content

Like a Local: 3 Ways to Incorporate Localisation in Your Hotel...

For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with...
Hotel Tribes

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...
Empress Hotel

Captivate your Guests and Get More Direct Bookings in 2017

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings?...
7 More Hotel Cliches To Avoid

7 More Tired Travel Content Clichés to Avoid

Travel writing clichés are not a new topic for us. In fact, we’ve written about them several times before. But so endemic are clichés...
Woman Typing Hotel Content

How to Keep Your Hotel Content Fresh & Original

Trying to put a figure on the number of hotels operating on our planet is something of a fool’s errand; conservative estimates suggest it...
10 Best Hotel Blog Posts

The 10 Best Types of Hotel Blogs

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply...
Hotels Enliven Travel Content

How Hotels Can Enliven their Travel Content

There has never been so much travel content at our fingertips. Every day, hotel, travel and news websites publish reams of articles and blogs...
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