Content Marketing

Content marketing tips, ideas and inspiration for hotels.

Agile Marketing Hotels

4 Agile marketing ideas for hotels

As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so...
Content Marketing Hotels

Why Content Marketing is the Key to Successful Hotel Campaigns

If you are a bona fide netizen, perhaps you have come across with this phrase- ‘content is king’ which shows the dominance of content...

Using Personalized Campaigns to Increase Engagement in Travel and Hospitality

If you could increase engagement with your customers with one simple tool, would you? If you’re in the travel and hospitality industry, that answer...
Hotel Content Writing

The Key to Great Hotel Content Writing? Be Specific

A regular column by the content writing experts World Words.
Hotel Website Translation

4 Reasons Hotels Should Offer Their Webpages in Various Languages

Nowadays, the majority of travellers use the Internet as their primary tool for discovering parts of the world they want to visit, attractions they...
Hotel User Generated Content

How Can Hotels Adopt UGC To Increase Site Bookings?

The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking...
Guest Data Personalise Email Marketing Hotels

How to Use Guest Data to Personalise Your Hotel Email Marketing

New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
10 Copywriting Cliches Hotels

10 More Content Writing Clichés to Avoid

Clichés are rife in the hotel and travel sector. Browse just a few websites, blogs and brochures, and it won’t be long until you...
Hotel Copywriting Cliches To Avoid

10 Content Writing Clichés To Avoid

A regular column by the content writing experts World Words.
Hotel Tribes

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...