Content Marketing

Content marketing tips, ideas and inspiration for hotels.

Airbnb Hotels Rome

5 Things Hoteliers Can Learn From Airbnb Listings

Airbnb encourages their hosts to be really descriptive in their listings. Details help set expectations, so it’s good to be as clear as you...
7 More Hotel Cliches To Avoid

7 More Tired Travel Content Clichés to Avoid

Travel writing clichés are not a new topic for us. In fact, we’ve written about them several times before. But so endemic are clichés...
Hotel Tribes

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...
Hotel Content Calendar

Why Every Hotel Needs an Editorial Calendar

When creating online travel content, it is tempting to come up with brand new ideas as you go along. After all, travel is all...
Hotel Website Translation

4 Reasons Hotels Should Offer Their Webpages in Various Languages

Nowadays, the majority of travellers use the Internet as their primary tool for discovering parts of the world they want to visit, attractions they...
Hotel Booking Page Rock

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
Hotel Marketing to Millennials

Living on the Internet: How to Market Your Hotel to Millennials

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we're going to live on the internet.” Well,...
10 Best Hotel Blog Posts

The 10 Best Types of Hotel Blogs

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply...
Newsletter Hotels

5 Reasons People Aren’t Subscribing to Your Hotel Newsletter & How...

There’s a variety of channels you can use to market your hotel. Social media, SEO, pay-per-click, and remarketing: they’re all useful tools. Email, used right,...
Hotel Content Writing

The Key to Great Hotel Content Writing? Be Specific

A regular column by the content writing experts World Words.
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