Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

Cyber Monday Hotels

How To Win Big At Cyber Weekend And Boost Revenue

Cyber Weekend 2016 went off with great success for Net Affinity clients. That’s why this year we want to look back at the data we...
Hotel Booking Page Rock

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...

Hotelchamp Launches Innovative New Platform to Boost Hotels’ Direct Bookings

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...
Hotel Landing Pages

Land Your Guests: Grow Direct Bookings With Landing Pages

So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money...
Hotel Call Tracking

How to Use Call Tracking to Grow Your Bookings

Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your...
citizenm hotel landing page

Landing Page Best Practices for Your Hotel’s Spring Offers

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...
Hotel Blog Posts

The 10 Point Checklist for a Successful Digital Marketing Campaign –...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
Hotel AB Testing

How to Create Higher-Converting Special Offers with A/B Testing

A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version,...
18 Ways To Boost Hotel Bookings

18 Ways to Boost Hotel Bookings and Get More Revenue

“How can I get more bookings and more revenue?” This is the question that every hotelier must answer to keep his business alive. The question...
Colour Psychology Hotels

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue...
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