Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

Hotel Blog Posts

The 10 Point Checklist for a Successful Digital Marketing Campaign –...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
Hotel AB Testing

How to Create Higher-Converting Special Offers with A/B Testing

A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version,...
18 Ways To Boost Hotel Bookings

18 Ways to Boost Hotel Bookings and Get More Revenue

“How can I get more bookings and more revenue?” This is the question that every hotelier must answer to keep his business alive. The question...
Colour Psychology Hotels

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue...
Hotels Psychology Gift Vouchers

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
Hotels Call to Action

Why An Enticing Call To Action is Essential For Your Hotel...

Your hotel blog is shaping up nicely. It’s loaded with stunning photos and useful articles that help establish your brand as an expert on the...
6 Hotel Ecommerce Lessons

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
Behavioural Economics Hotels

4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
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