Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

Hotels Psychology Gift Vouchers

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
Hotel Blog Posts

The 10 Point Checklist for a Successful Digital Marketing Campaign –...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
Spotlight AB Testing Hotels

A Spotlight On A/B Testing For Hotels [FREE REPORT]

Triptease’s latest report investigates the most overused term in digital marketing - A/B testing. As A/B test providers to some of the world’s largest hotel...
Colour Psychology Hotels

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
Checkout Tweaks Conversion Optimisation

3 Checkout Tweaks That Will Improve Your Conversion Rate

The payment methods you offer your customers has a massive impact on your online conversion rates. Offer the wrong payment methods in the wrong...
Behavioural Economics Hotels

4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...

Hotelchamp Launches Innovative New Platform to Boost Hotels’ Direct Bookings

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...
Hotels Call to Action

Why An Enticing Call To Action is Essential For Your Hotel...

Your hotel blog is shaping up nicely. It’s loaded with stunning photos and useful articles that help establish your brand as an expert on the...
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