Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

Hotel Booking Page Rock

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
Hotel Landing Pages

Land Your Guests: Grow Direct Bookings With Landing Pages

So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money...
Hotel AB Testing

How to Create Higher-Converting Special Offers with A/B Testing

A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version,...
6 Hotel Ecommerce Lessons

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
Online Booking Hotels

5 Online Booking Pitfalls and How To Avoid Them

Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really...
Hotel Call Tracking

How to Use Call Tracking to Grow Your Bookings

Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your...
Hotels Psychology Gift Vouchers

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
Cyber Monday Hotels

How To Win Big At Cyber Weekend And Boost Revenue

Cyber Weekend 2016 went off with great success for Net Affinity clients. That’s why this year we want to look back at the data we...
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