OTAs

The latest news, tips and articles on OTAs (Online Travel Agents)

OTAs Undercutting Hotels

A Billion Dollar Sinkhole [Infographic]

As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or...
Hotel Handshake

Hotels Offering Loyalty Programmes on OTAs: The Dark Side

Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG),...
OTA Success

How To Make Your Online Travel Agency More Successful

In the online travel world competition is fierce. Offering the best service and constantly being up-to-date with the newest technological changes is imperative for...
Best Incentives Hotels

What perks should you offer to encourage direct bookings?

As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of...
Hotel OTA Dominance

OTAs Are Fundamentally Breaking Guest Communication And Hotels Accept It

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy...
Hotel Guest Profiles

Get to know your guests with guest profiles

‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
Reducing OTA Dependency Hotels

Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely...
Beach Resort Hotel

7 Ways to Compete Against OTAs

One of the biggest challenges for hotels and established brands in the travel sector in recent years has been the growth of online travel...
Reduce Reliance on OTAs

Hotel Hacks For Reducing Reliance On OTAs [Free eBook]

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers. With consumers believing...
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