Hotel Marketing

The latest news, tips and articles on hotel marketing and how to market your hotel effectively.

Reducing OTA Dependency Hotels

Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely...
Hotel Jargon Terminology

Hotel Jargon Buster

Don't know your ADRs from your FITs? Don't worry, you're not alone. This handy A to Z hotel jargon buster will help get you...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
TripAdvisor TripBarometer

Helping hotels interpret TripAdvisor TripBarometer

Travel website TripAdvisor has surveyed over 35,000 travellers and accommodation owners from around the world to compile the TripAdvisor TripBarometer report – a fantastic tool for...
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