Reputation Management

Learn how to better manage your hotels online reputation with the latest news, tips and advice from Hotel Speak.

TripAdvisor Hotel Reviews

Hotel Marketing, Guest Reviews And The Art Of Emotional Connection

Hotels around the globe are happily promoting “their” review sites. Logos and links of TripAdvisor and similar sites are prominently displayed on hotels’ home pages...
Hotel Tribes

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...
NPS for Hotels

What Drives Guests to be Promoters of your Brand?

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive...
TripAdvisor TripBarometer

How the Net Promoter Score Can Affect your TripAdvisor Rating

A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how...
Secret Good Hotel Reviews

The Secret to Great Hotel Reviews

Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers...
Hotel Reputation Management

Online Reputation Management: Why and How to Revitalise Your Online Presence

Today, we’re going to give you a getting-started guide to online reputation management. We’ll take you through what it is, why it’s important, and how...
Hotel Guest Feedback

Useful tactics to gather hotel guest feedback

Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their...
Secret Hotels

How secret are ‘secret hotels’?

Bottom line, your guests are smart. When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many...
Google Hotel Review Dashboard

Use Google’s Reviews Dashboard to manage your hotels online reputation

A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online...