10 Ways to Increase Direct Hotel Bookings and Pay Less Commission
Increasing revenue is the primary goal of any business. Increasing direct and sustainable revenue is the ultimate reward! Of course, this is apart from...
When Location Transcends The Brand
Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how...
8 Ways To Market Your Hotel According To Season
Distribution plans needs diversified strategies to cater to seasonal changes. A well thought out action plan helps maintain healthy levels of demand all year...
The Luxury Paris Hotels Benchmark 2019
Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star...
IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers
Planning on marketing to China’s outbound travellers? … checked.
Having a Chinese website up and running? Errr … not quite.
Flounder no further!
IPPWORLD has a range...
Hotel Gift Vouchers – When Is The Optimal Time To Sell Them?
When we think of ‘Mondays’, first thoughts may be that it’s perhaps not a favourite day of the week, but our research shows that...
6 Ways Artificial Intelligence is Remodelling Hotel Revenue Management
The recent advances in technology have made AI more accurate and reliable, enhancing its importance in the business world. The hospitality industry is increasingly...
The Missed Opportunity in Hotel Content Marketing
Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that...
The Power of Creating Social Moments for Hospitality Marketers
Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and...
‘Linguistic-fying’ Your Bot to Chat Responsively with Multilingual Audiences
Chatbots – love them or hate them… they’re here to stay.
With today’s techy-influence customers wanting fast and prompt answers, businesses have to respond fast...
80 DAYS Shortlisted For Two Travolution Awards
We’re thrilled to announce that our recent work with Mollie’s Motel and The House of Daniel Thwaites has been shortlisted in the 2019 Travolution...
5 Effective Distribution Channels To Keep Your Hotel Alive & Competitive
The hotel industry has evolved from providing familiar service and feelings wherever travellers go to providing a unique experience. More boutique hotels are investing...
Redefining Luxury & Culture In Hospitality
The hospitality industry has been abuzz with the growing need to redefine the notion of luxury to cater to an increasingly diverse clientele. Gone...
Can LinkedIn Be An Effective Marketing Channel For Hotels?
For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind. With hospitality having business-to-customer...