Successfully Tapping Into The Emotional
The process of dividing the larger, homogeneous market into distinct consumer segments based on varying attributes is not a novel concept, nor is the...
Hottest Boutique Hotel Themes in 2020
As the country begins to open up again and people are chomping at the bit to travel, you may find that the more intimate...
Ways to Attract More Business Travelers to Your Hotels
COVID-19 may have slowed the world down a bit but the world of business continues to function. Sure, companies may be limiting long-distance travel...
Thinking Post-Crisis: Expert Hotelier Advice On What Your Hotel Needs To Focus On To...
The rules of the game have changed. Thanks to the COVID-19 crisis, we've entered a new world order, and those who are best prepared...
A Little-known Tax Strategy Could Increase Revenue For Hoteliers
Cost Segregation benefits hotel owners in the tens of thousands or more.
Running a hotel is no easy task and comes with various expected and...
5 Color Schemes, 5 Hotels: How Hotel Color Schemes are Selected
Comfort, cleanliness, location - these are all critical aspects of any good hotel stay. Many hotel guests simply focus on these few features when...
Free Report: Adapting Marketing, Content & Brand For Hotels
In the second of our Cutting Through The Noise series of reports we begin to consider scenario-based brand, marketing and content strategies to help...
Optimize Your Hotel Website’s Key Pages To Boost Engagement & Direct Bookings
Before we jump into which pages your hotel website needs and how to write them, let me answer a question you may have: why...
Content Ideas for Hotel Blogs Amid The Pandemic
The recent coronavirus outbreak has not been kind to the hotel and tourism industries. Shelter in place orders, social distancing, and travel restrictions have...
Marketing Your Hotel Online During Coronavirus Closures & Beyond
Jazz Bovill of Arise explores how online marketers in the hospitality industry can accept the “new normal”, plan for the future and make the...
Iconic Hotel Architecture from Around the World
What makes a hotel iconic? Unarguably, it is the timeless architecture of the world's most famous hotels that make them iconic. Newer hotels also...
Getting Started in the Hotel Industry
If your dream is to own and operate a hotel, there are many opportunities for a substantial profit. With the pandemic winding down, many...
How Hoteliers Can Save Money While Still Providing Excellent Service
The COVID-19 impact has had a major impact on people in all industries. One industry in particular that has been affected by this outbreak...
How to Improve your Hotel Experience With Gifts for Guests
Running a hotel can be hard and getting the marketing for your hotel right can be even harder. It's important to know that the...