Book on Google vs. Google Hotel Ads
Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to...
Content Ideas All Brands Can Use In 2020
What content to post is, like most things with social media, a case of “well, it depends”. But there are some content ideas which...
The Cookie Banner Solution With 95% Active Consent
In October 2019, an important privacy law changed as an update to Europe’s GDPR (General Data Protection Regulation). This change also effects every hotel...
How to Take Your Hotel Brand to the Next Level
Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property...
Building a Successful Revenue Strategy For 2020
Building a strategy for 2020 is a means to being successful, to achieve your objectives. The starting point is knowing your objective, which is...
What Can Hoteliers Expect 2020 To Hold?
Depending on who you ask, the future is somewhere between impossible and very difficult to predict, but you don’t have to have a crystal...
How Hotels Can Use Marketing Automation To Create Lasting Engagement
For hotels, staying ahead of the competition and encouraging repeat bookings are essential for lasting success. Marketing automation combines software and strategy to send...
How To Choose A Booking Engine For Your Hotel Website
Engine - a machine with moving parts that converts power into motion. Though a website doesn’t have moving parts, in the traditional sense, the essence...
4 Key Trends The Hotel Industry Can’t Ignore During 2020
Now that we’re all back at work, attention is turning to the year ahead. I thought I would share my predictions for the main...
Unlocking The Full Potential Of Hotel Metasearch Advertising: The Missing 15%
A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels....
4 Countries In Asia-Pacific Account For 20% Of Global Travel Spending. Is Your Brand...
While the purchasing habits and experiences of these respective four countries may differ from one another, their approach towards overseas vacation, such as directly...
A 2020 Vision Of The Hospitality Industry
Hoteliers around the world have been hit by a seismic shock wave this year. Recent reports of hotels facing closure in Spain, popular destinations...
How AI Is Stirring Up Hotel Distribution & How To Prepare For The Next...
This article is based on conversations with senior OTA executives, distribution statistics, and predicting how artificial intelligence will be applied by OTA companies in...
How Voice Technology Is Slowly Changing The Face Of Hospitality Marketing
“At the tip of your fingertips.” This line may well be the cliché of the digital age when many things are accessed with just...