Friday, September 20, 2019

What Today’s Guests Want, And What They Don’t [Infographic]

In a constantly shifting industry like hospitality, it can be easy to lose track of guests’ changing needs and fall into the rhythm of providing the amenities and services that you think guests...

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10 Ways to Increase Direct Hotel Bookings and Pay Less Commission

Increasing revenue is the primary goal of any business. Increasing direct and sustainable revenue is the ultimate reward! Of course, this is apart from...

When Location Transcends The Brand

Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how...

8 Ways To Market Your Hotel According To Season

Distribution plans needs diversified strategies to cater to seasonal changes. A well thought out action plan helps maintain healthy levels of demand all year...
Paris Hotel Performance

The Luxury Paris Hotels Benchmark 2019

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star...
Shanghai

IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers

Planning on marketing to China’s outbound travellers? … checked. Having a Chinese website up and running? Errr … not quite. Flounder no further! IPPWORLD has a range...

Hotel Gift Vouchers – When Is The Optimal Time To Sell Them?

When we think of ‘Mondays’, first thoughts may be that it’s perhaps not a favourite day of the week, but our research shows that...
80 DAYS Benchmark

6 Ways Artificial Intelligence is Remodelling Hotel Revenue Management

The recent advances in technology have made AI more accurate and reliable, enhancing its importance in the business world. The hospitality industry is increasingly...
Hotel Marketing

The Missed Opportunity in Hotel Content Marketing

Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that...

The Power of Creating Social Moments for Hospitality Marketers

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and...

‘Linguistic-fying’ Your Bot to Chat Responsively with Multilingual Audiences

Chatbots – love them or hate them… they’re here to stay. With today’s techy-influence customers wanting fast and prompt answers, businesses have to respond fast...

80 DAYS Shortlisted For Two Travolution Awards

We’re thrilled to announce that our recent work with Mollie’s Motel and The House of Daniel Thwaites has been shortlisted in the 2019 Travolution...
Hotel Bed

5 Effective Distribution Channels To Keep Your Hotel Alive & Competitive

The hotel industry has evolved from providing familiar service and feelings wherever travellers go to providing a unique experience. More boutique hotels are investing...
Hospitality

Redefining Luxury & Culture In Hospitality

The hospitality industry has been abuzz with the growing need to redefine the notion of luxury to cater to an increasingly diverse clientele. Gone...
LinkedIn

Can LinkedIn Be An Effective Marketing Channel For Hotels?

For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind. With hospitality having business-to-customer...

UPCOMING EVENTS

09octAll Day10FeaturedThe Annual Hotel ConferenceHilton Manchester Deansgate Hotel, 303 Deansgate, Manchester M3 4LQCountry:UKCity:ManchesterRegister

15octAll DayFeaturedHotel Revenue Distribution Summit 2019Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956Country:SingaporeCity:Singapore

22octAll Day23FeaturedCustomer Experience Exchange for Travel & Hospitality 2019The Hurlingham Club, Ranelagh Gardens, London, SW6 3PRCountry:UKCity:London

22octAll Day23FeaturedDirect Booking Summit MiamiLoews Miami Beach Hotel, 1601 Collins Ave, Miami Beach, FL 33139, USACountry:USACity:Miami

31octAll Day01novFeaturedHOST 2019Business Design Centre, 52 Upper St, The Angel, London N1 0QHCountry:UKCity:London

19febAll Day20FeaturedDirect Booking Summit BangkokVenue TBCCountry:ThailandCity:Bangkok

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