Wednesday, April 1, 2020

Managing Your Hotel’s Social Media Presence During COVID-19

In the middle of a massive and growing Coronavirus pandemic, social media has become more important than ever to the general public and brands looking to interact with their audience. With soft quarantines...

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Hotel Sporting Events

What Impact Do Major Sporting Events Have on a Local Economy and How Can...

It’s no surprise or secret that sport is a major driver for encouraging people to spend some of their hard earned money. In some...

3 Reasons to Focus on GOPPAR

For many hoteliers, generating revenue is the main focus. They are obsessed with key performance indicators such as revenue per available room (RevPAR). However,...
COVID Impact

COVID-19: Insights on Travel Impact for North America

As COVID-19 spreads further from Asia, shifting into Europe and North America, the travel industry has changed more than ever. With our access to real-time...
Hotel Marketing Coronavirus

Conveying Your Brand Values During Challenging Times

As a business so invested in hospitality, we’ve been keeping a very close eye on the industry impact of Coronavirus. What’s become very apparent is...

COVID-19 Guidelines: How Caribbean Hotels Should Adjust Their Marketing

We are dealing with an international health crisis which has had a major impact on the hospitality industry. The good news is that no...
Coronavirus Hotels

How Can Hotels Navigate The Coronavirus?

Coronavirus has had an undeniable impact on international travel and the hospitality industry. In this article we look at the current trends and make some...
80 DAYS Benchmark

How Events Partnership Can Boost Your Bottom Line

Sometimes it pays to think outside of the box when promoting your hotel. It's all very well putting yourself onto the relevant sites, achieving...
Hotel-Mini Bar

Death Of The Minibar: Can Luxury Hotels Make The Minibar Relevant Again?

Let's agree on one thing: Not all questions have a black and white, yes or no, answer. The hotel minibar poses one of those...
Hotel Bed

YHS Goes Digital: The First-Ever Virtual Young Hoteliers Summit

Young Hoteliers Summit (YHS), the largest student-run hospitality summit in the world, announces our first-ever YHS Virtual 2020. In true YHS spirit, the conference...
Hotel Marketing Words

Watch Your Words. They Impact Your Hotel Marketing.

Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you...

How To Increase Hotel Revenue in Low Season

Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower...
Print or Digital Marketing Hotels

Print or Digital Marketing: Which Is More Useful for Hotel Marketing?

When it comes to hospitality marketing, reaping the rewards and ROI of each campaign is the name of the game. While that may be...

5 Important Design Tips For Hotel Signage

In the world of business, signage is one of the oldest and most effective forms of marketing - and the hospitality trade is no...

The Hotel Marketing Lesson We Can Learn From Listening To Unhappy Guests

If you’re as passionate about hotels, as I am, you’ll agree with me: Nothing beats the excitement of walking into a hotel lobby in the...

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