Friday, January 17, 2020

More Than Commission: The 6 Hidden Costs Of OTA Bookings

No lives have been lost in the battle for bookings (that we are aware of), but the battlefield is scattered with the crumbling remains of properties that failed in their efforts to avoid...

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Google Hotel Advertising

Book on Google vs. Google Hotel Ads

Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to...

Content Ideas All Brands Can Use In 2020

What content to post is, like most things with social media, a case of “well, it depends”. But there are some content ideas which...

The Cookie Banner Solution With 95% Active Consent

In October 2019, an important privacy law changed as an update to Europe’s GDPR (General Data Protection Regulation). This change also effects every hotel...

How to Take Your Hotel Brand to the Next Level

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property...
hotel revenue management strategy

Building a Successful Revenue Strategy For 2020

Building a strategy for 2020 is a means to being successful, to achieve your objectives. The starting point is knowing your objective, which is...

What Can Hoteliers Expect 2020 To Hold?

Depending on who you ask, the future is somewhere between impossible and very difficult to predict, but you don’t have to have a crystal...
80 DAYS Benchmark

How Hotels Can Use Marketing Automation To Create Lasting Engagement

For hotels, staying ahead of the competition and encouraging repeat bookings are essential for lasting success. Marketing automation combines software and strategy to send...

How To Choose A Booking Engine For Your Hotel Website

Engine - a machine with moving parts that converts power into motion. Though a website doesn’t have moving parts, in the traditional sense, the essence...

4 Key Trends The Hotel Industry Can’t Ignore During 2020

Now that we’re all back at work, attention is turning to the year ahead. I thought I would share my predictions for the main...

Unlocking The Full Potential Of Hotel Metasearch Advertising: The Missing 15%

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels....
Asia

4 Countries In Asia-Pacific Account For 20% Of Global Travel Spending. Is Your Brand...

While the purchasing habits and experiences of these respective four countries may differ from one another, their approach towards overseas vacation, such as directly...

A 2020 Vision Of The Hospitality Industry

Hoteliers around the world have been hit by a seismic shock wave this year. Recent reports of  hotels facing closure in Spain, popular destinations...
Hotel AI

How AI Is Stirring Up Hotel Distribution & How To Prepare For The Next...

This article is based on conversations with senior OTA executives, distribution statistics, and predicting how artificial intelligence will be applied by OTA companies in...

How Voice Technology Is Slowly Changing The Face Of Hospitality Marketing

“At the tip of your fingertips.” This line may well be the cliché of the digital age when many things are accessed with just...

UPCOMING EVENTS

11febAll DayFeaturedOpportunity 2020Emirates Stadium, Emirates Arsenal Stadium, Hornsey Rd, London N7 7AJCountry:UKCity:London

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