A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online reviews have an impact on their booking decisions.
Whilst TripAdvisor is probably the most widely recognised online reviews platform for accommodation, Google is rolling out a valuable tool for hoteliers, giving insight into your guest feedback.
Part of Google Places for Business, the new ‘Reviews in Google Places’ helps you learn what your customers are saying across the web, in one convenient location.
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Find out how you can use Google Review’s Dashboard to manage your hotel’s online reputation in the original article on Occupancy Marketing’s blog