If you run a hotel business and have noticed a decrease in customers, there are various things that you can do to improve the overall look and aesthetic of your hotel. Here are five ways to make your hotel stand out so you can attract new customers to your business.
With millions of users logging into social media platforms such as Facebook and Instagram each day, creating a business page for your hotel can be incredibly beneficial. Making your presence known on Facebook can make all the difference and bring new interest to your brand. What’s more, customers can get more of an insight into what your hotel is about, as well as leaving feedback. There will be a level of patience and consistency required on your part, as it will take time to build up a following on social media. There are a variety of tips that can help you when it comes to marketing your hotel on social media.
If your hotel is looking dull and tired, it may be time for a refurb. Whether it’s minimal changes such as painting a hotel room or a complete transformation, only you will know what’s best for your hotel. The reception of a hotel is the first room that guests will see, so it’s important that you invest wisely in the look and feel of the room. You can install natural stone veneer fireplaces in your lobby to create a warm and cozy atmosphere. However, you go about it, you should have a budget in place that you can work with to avoid overspending.
Customers want to feel valued and appreciated when becoming guests at your hotel. There are various ways that you can reward customers, such as by having a loyalty program in place. Consider using a tier program where members of your hotel can receive small rewards for joining. Not only will the incentive get them through the door, but it will also mean that they feel valued, keeping them loyal to your brand. Everyone likes a freebie, so make sure you offer promotional deals and discounts to lure new customers in.
You will want your customers to easily find your hotel when browsing online for a place to stay. Using SEO (search engine optimization) is a great way to build interest in your hotel, ensuring it appears at the top of search results. Make sure to use keywords that keep your hotel ahead of competitors, otherwise, you will find your establishment further down in the search results. Google AdWords can help you with this, helping you get in front of rivals to ensure your hotel is placed first.
Customers love mobile-friendly sites and with 60 percent of mobile hotel bookings happening within 24 hours of a stay, it’s more important than ever to go mobile. Make sure that your hotel website is mobile and user-friendly so customers can easily navigate through your page when booking a stay.
Whether you need to make your hotel’s presence known on social media, or a bit of refurbishing is on the cards, there are plenty of ways that you can inject a fresh and vibrant feel into your hotel, attracting new customers to your business.