The hospitality industry has faced hardship in the last few years. It all started with the pandemic, and hospitality is one area that hasn’t totally bounced back yet. However, things have started to change in their favour, although they still face a few challenges. To ensure the longevity of your hotel or hospitality business, you need to be aware of these challenges and have plans to tackle them. Keep reading for more information.
Staff Shortages & Employee Turnover
In the last few years, staff shortages in the hospitality industry have increased. This has had a knock-on effect on the industry, with many hotels having to cut their hours of operation, leaving front desks unmanned and cutting breakfast hours. Unfortunately, besides advertising the vacancies and offering competitive salaries, it is hard to attract the right candidates. In terms of retention, employee engagement and satisfaction is key here. How do your staff feel? Investing in your team is important; if you want to cultivate the best team, then training is key. It might even make sense to offer accelerated management courses for your managers, which allow them to excel in their role and the business’s overall benefits.
The Cost-of-Living Crisis
Most industries in Britain today will have faced some form of hardship from the nation’s cost-of-living crisis. In terms of hospitality, consumers have less money to spend eating out or taking staycations and booking hotel rooms domestically unless necessary. However, in addition to this, your business also has to face its own rising costs regarding the daily operations of your business. As of the time of writing, there is little financial help offered to this industry in the form of government schemes and programmes. Businesses simply have to find their own ways to cope, which is often easier said than done.
Today, consumers are more conscientious than ever before, and the climate crisis tends to be at the forefront of the collective consciousness. This rise in ethical consumerism has had many effects on the hospitality industry, with businesses that are not eco-friendly more likely to be avoided. To answer this concern and ensure that your business remains a viable option in the mind of consumers, businesses today need to make more of an effort to be more cognizant of their environmental impact. Developing a sustainable approach to business is important.
The above three considerations have made it far more difficult for a business to operate at maximum efficacy, and therefore as demand begins to increase, it is harder to facilitate. There isn’t enough staff, and consumers want lower prices, but you still have daily costs to consider, as well as incorporating a more eco-friendly approach. It is all but impossible to do this on a budget and still cater to the growing demand.
The hospitality industry continues to be strained thanks to the lingering effects and attitudes of the pandemic and the newfound challenges they face today. It comes down to individual businesses working out whether they can rise to these challenges and still achieve success. Developing your own answers to these concerns and implementing the right strategies will be necessary. Good luck!