Wednesday, May 22, 2024

TikTok Notes – Driving Engagement With The New TikTok Photos App

TikTok has announced a new Photos app, TikTok Notes. Could this be a game-changer for hoteliers to breathe new life into their social media strategies and guest engagement?

How could your hotel flourish on the TikTok Photos app? And how should you change your approach to posting, compared to other image-based platforms like Instagram?

Here’s our 6 top tips for hoteliers to get the most out of a TikTok Photos app:

Focus on Authenticity over Perfection

Unlike the curated perfection often seen on Instagram, the traditional TikTok format thrives on authenticity and user-generated content. Embrace this! Ditch the staged photoshoots and showcase real moments happening at your hotel. Capture guests relaxing by the pool (with their permission of course!), enjoying local delicacies, or participating in fun activities. This raw, unscripted approach resonates more with younger generations, who crave genuine experiences.

Embrace Quick & Engaging Storytelling

TikTok has always been about short, punchy videos. The new photos app, inspired by this format, will most-likely let you tell quick stories through a series of eye-catching photos. Use this to showcase the highlights of your hotel – the stunning rooftop view transitioning into a delicious poolside cocktail, the transformation of your ballroom from a meeting space to a glamorous wedding venue. Keep it dynamic and fun!

Leverage User-Generated Content (UGC)

As with other platforms, encourage guests to use the new TikTok Photos app and share their experiences at your hotel. Partner with travel influencers or local content creators for branded campaigns, but don’t stop there. Run contests or challenges, incentivising guests to capture their stay using the app’s unique features. User-generated content builds trust and authenticity, and the app’s interactive features will further boost engagement. For example, invite guests to participate in a “Best Room Service Spread” challenge, showcasing the variety and deliciousness of your offerings. Delicious.

Get Creative with TikTok Photos New Features

The app’s traditional core features – interactive filters, catchy music overlays, and playful transitions – are what set it apart from Instagram. Assuming the new TikTok Photos app has this too, experiment to create visually stunning and engaging content. Imagine a filter that highlights the vibrant colours of your resort, or a transition that shows the transformation of your spa from day to night. Let your creativity flow and find ways to use the app’s unique features to tell your hotel’s story.

Embrace the Power of Community

While Instagram excels at showcasing aesthetics, the new TikTok photos app could help foster a sense of community. Use the app to host Q&A sessions with your staff, answer guest inquiries about local attractions, or even run interactive polls to gauge preferences on upcoming amenities or events. This two-way interaction builds a stronger connection with potential and existing guests, fostering loyalty and advocacy.

TikTok Photos vs. Instagram

Think of Instagram as the polished magazine of the hotel world, showcasing stunning visuals and aspirational experiences. The new TikTok photos app, however, could be considered more like a dynamic travel vlog. It’s about capturing the energy, the vibe, and the real-life experiences that make your hotel special.

To Conclude

TikTok Photos could provide a fresh platform to enhance your hotel social media strategy and showcase your property in a way that resonates with younger generations. By embracing authenticity, storytelling, user-generated content, and the app’s unique features, hoteliers could create a dynamic and engaging online presence that drives bookings and builds a loyal following.

So, while it may feel like you’re breaking the rules, ditch the picture-perfect poses and get ready to “TikTok-ify” your hotel’s story!

Hotel Speak
Hotel Speak
Hotel Speak provides actionable hotel marketing and revenue management strategies from hospitality industry experts.

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