About Jessica Kaiser
Jess single-handedly launched the full-service hospitality marketing agency, Hawthorn Creative, in 2001 and serves as their CEO and head coach to this day. She has a proven track record of rolling up her sleeves and helping resorts, event venues, and destinations spark connections with their guests through forward-thinking design, content, and strategy. From industry giants like Four Seasons and Fairmont to boutique hotels and independent venues, Jess is best known for educating, supporting, and inspiring brands to market smarter and drive more business. For more articles like this, be sure to check out the Hawthorn Blog.