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Jens Egemalm is a distribution & digital marketing consultant for the travel industry, working with companies such as Pandox and Utopian Hotel Collection. He has a BA in in Hotel Management from Hotelschool The Hague and a MSc in Digital Marketing from London School of Business & Finance. Although a native Swede, working in the travel industry has brought him to The Hague, Rome, London, Cambodia and most recently Brussels where he is based since 2015. Jens is passionate about everything hotel distribution, with a particular interest in Net Revpar and optimization of distribution cost for hotels.