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Matt Utber is the Founder & Creative Director of branding agency The Plant. Launched in 2005, their insightful design meant The Plant soon became a leading agency for hospitality branding. In the past, the team has designed for brands like the Four Seasons (London and Athens), the Langham Hotel London, Bespoke Hotels, and Hilton in Russia. In 2015, Matt decided to combine two of his passions, food and cycling, and set up his own cycling restaurant called The Dynamo and in 2017 he opened a second site in London.