Friday, September 20, 2019

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The Luxury Paris Hotels Benchmark 2019

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500...

IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers

Planning on marketing to China’s outbound travellers? … checked. Having a Chinese website up and running? Errr … not quite. Flounder no further! IPPWORLD has a range of ‘Packages’ and...

Hotel Gift Vouchers – When Is The Optimal Time To Sell Them?

When we think of ‘Mondays’, first thoughts may be that it’s perhaps not a favourite day of the week, but our research shows that it’s the most...

The Missed Opportunity in Hotel Content Marketing

Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that reflects the personality...

‘Linguistic-fying’ Your Bot to Chat Responsively with Multilingual Audiences

Chatbots – love them or hate them… they’re here to stay. With today’s techy-influence customers wanting fast and prompt answers, businesses have to respond fast too, or lose...

Redefining Luxury & Culture In Hospitality

The hospitality industry has been abuzz with the growing need to redefine the notion of luxury to cater to an increasingly diverse clientele. Gone are the days...

Can LinkedIn Be An Effective Marketing Channel For Hotels?

For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind. With hospitality having business-to-customer relationships at its...

The Rapid Rise of Hotel Metasearch – 2019 & Beyond

  A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For many 80 DAYS...

Getting Your Hotel Website “In Shape” For Summer – Tips & Tricks

Many hotels fail to tailor their websites according to season, instead choosing to keep the same design and offers for the whole year. But every season has...

5 Tips To Increase Your Average Occupancy For The Independent Hotelier

As a hotelier, there are a few metrics that you absolutely must be keeping track of each week. The most basic of which when it comes to...

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