Wednesday, September 18, 2019

Hotel Marketing

FILTER NEWS:

What Today’s Guests Want, And What They Don’t [Infographic]

In a constantly shifting industry like hospitality, it can be easy to lose track of guests’ changing needs and fall into the rhythm of providing the amenities...

10 Ways to Increase Direct Hotel Bookings and Pay Less Commission

Increasing revenue is the primary goal of any business. Increasing direct and sustainable revenue is the ultimate reward! Of course, this is apart from building a brand...

When Location Transcends The Brand

Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how three luxury properties: Amangiri and Lazalu in...

8 Ways To Market Your Hotel According To Season

Distribution plans needs diversified strategies to cater to seasonal changes. A well thought out action plan helps maintain healthy levels of demand all year long. Seasonal changes affect...

The Luxury Paris Hotels Benchmark 2019

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500...

IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers

Planning on marketing to China’s outbound travellers? … checked. Having a Chinese website up and running? Errr … not quite. Flounder no further! IPPWORLD has a range of ‘Packages’ and...

Hotel Gift Vouchers – When Is The Optimal Time To Sell Them?

When we think of ‘Mondays’, first thoughts may be that it’s perhaps not a favourite day of the week, but our research shows that it’s the most...

6 Ways Artificial Intelligence is Remodelling Hotel Revenue Management

The recent advances in technology have made AI more accurate and reliable, enhancing its importance in the business world. The hospitality industry is increasingly using hotel revenue...

The Missed Opportunity in Hotel Content Marketing

Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that reflects the personality...

The Power of Creating Social Moments for Hospitality Marketers

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is...

Newsletter Signup

By signing up you agree to receive emails from Hotel Speak and select partners

1,121FansLike
3,344FollowersFollow
X