Sunday, December 15, 2019

Content Marketing

FILTER NEWS:

The 5 P’s of Storytelling for Hotel & Lodging Properties

As travelers scroll through endless hotel and lodging options online, there are a handful of critical questions running through their head: Is this the right property for...

2 Consumer-Centric Content Marketing Mistakes Many Hotel Brands Are Making & How To Fix Them

Are hotels still missing the real picture when it comes to content marketing? For most hotels, content marketing is being treated more like an add on, at best....

When Location Transcends The Brand

Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how three luxury properties: Amangiri and Lazalu in...

The Missed Opportunity in Hotel Content Marketing

Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that reflects the personality...

4 Key Points To Create Compelling Luxury Travel Content

From April 6 – 11 the NAB Show 2019 took place in Las Vegas. Studio Black Tomato's head of studio Nick Ford-Young was invited as a guest...

Hotel Content Ideas That Turn Browsers Into Bookers

When you’re up against big brands and even bigger OTAs, it can be hard for your hotel website to stand out. For a potential guest, compelling content...

How Social Proof Influences The Travel Booking Cycle

These days, nobody books a trip without researching it online first. But what kind of content are people looking for when they browse travel and hospitality sites? A...

Why Your Hotel Needs A Content Marketing Strategy And How To Start Building One

If you're a hotelier doing content marketing on your own or with a marketing team, but you're not seeing the impressive results most online gurus talk about,...

Using Personalized Campaigns to Increase Engagement in Travel and Hospitality

If you could increase engagement with your customers with one simple tool, would you? If you’re in the travel and hospitality industry, that answer should be “yes!” According...

The Top 3 Factors For Effective Hotel Marketing In 2019 And Beyond

Are you involved in the online marketing game for your independent hotel? Then you’re probably bombarded with lots of empty promises. Online marketers have done a great job...

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