Tuesday, November 29, 2022

Content Marketing

FILTER NEWS:

Hotel Marketing: Email Marketing Segmentation Explained

Segmentation is one of the most important elements of your hotel email marketing. However, despite its importance, it is often neglected and it may well be one of...

Why Illustrations Are The Content Trend For 2022

Whether it's a beautiful beach, local landmark, or a stunning landscape, travel is primarily a visual experience, so all hotels should be using dazzling visual content to...

Increase Your Website’s Readability in 3 Simple Steps

In our last blog, 4 Ways to Simplify Your Website Design, we discussed the importance of simplicity in design, such as keeping your branding consistent across your...

How Hotels Can Keep Consumers Engaged While Planning for COVID-19 Recovery

Without question, the travel and hospitality industry has been one of the hardest hit by the COVID-19 crisis.  Almost overnight, travel came to a sudden halt causing resources...

Optimize Your Hotel Website’s Key Pages To Boost Engagement & Direct Bookings

Before we jump into which pages your hotel website needs and how to write them, let me answer a question you may have: why bother revisiting your...

Content Ideas for Hotel Blogs Amid The Pandemic

The recent coronavirus outbreak has not been kind to the hotel and tourism industries. Shelter in place orders, social distancing, and travel restrictions have essentially kept guests...

Preparing Hotels for Staycation Season

While times remain uncertain, these extraordinary few months have caused many of us to realise the true joy of travelling, which we may have taken for granted....

Ideas For Online Events Hotels Can Host During Lockdown

At this unprecedented time for the industry, keeping positive and being proactive can be a real challenge - especially when it comes to marketing. One of the...

Watch Your Words. They Impact Your Hotel Marketing.

Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel...

Why Video Is Crucial For Your Hotel’s Success

You might have intended it or not, but chances are you watched a video online today. Videos are undoubtedly becoming important in businesses in this age and...

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