Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that reflects the personality...
When you’re up against big brands and even bigger OTAs, it can be hard for your hotel website to stand out. For a potential guest, compelling content...
These days, nobody books a trip without researching it online first. But what kind of content are people looking for when they browse travel and hospitality sites?
A...
If you're a hotelier doing content marketing on your own or with a marketing team, but you're not seeing the impressive results most online gurus talk about,...
If you could increase engagement with your customers with one simple tool, would you? If you’re in the travel and hospitality industry, that answer should be “yes!”
According...
Are you involved in the online marketing game for your independent hotel?
Then you’re probably bombarded with lots of empty promises. Online marketers have done a great job...
If you are a bona fide netizen, perhaps you have come across with this phrase- ‘content is king’ which shows the dominance of content everywhere around the...
The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking abilities online.
This is...
Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers.
With consumers believing that the best...
