Saturday, September 26, 2020

Content Marketing

FILTER NEWS:

How Hotels Can Keep Consumers Engaged While Planning for COVID-19 Recovery

Without question, the travel and hospitality industry has been one of the hardest hit by the COVID-19 crisis.  Almost overnight, travel came to a sudden halt causing resources...

Optimize Your Hotel Website’s Key Pages To Boost Engagement & Direct Bookings

Before we jump into which pages your hotel website needs and how to write them, let me answer a question you may have: why bother revisiting your...

Content Ideas for Hotel Blogs Amid The Pandemic

The recent coronavirus outbreak has not been kind to the hotel and tourism industries. Shelter in place orders, social distancing, and travel restrictions have essentially kept guests...

Preparing Hotels for Staycation Season

While times remain uncertain, these extraordinary few months have caused many of us to realise the true joy of travelling, which we may have taken for granted....

Ideas For Online Events Hotels Can Host During Lockdown

At this unprecedented time for the industry, keeping positive and being proactive can be a real challenge - especially when it comes to marketing. One of the...

Watch Your Words. They Impact Your Hotel Marketing.

Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel...

Why Video Is Crucial For Your Hotel’s Success

You might have intended it or not, but chances are you watched a video online today. Videos are undoubtedly becoming important in businesses in this age and...

The 5 P’s of Storytelling for Hotel & Lodging Properties

As travelers scroll through endless hotel and lodging options online, there are a handful of critical questions running through their head: Is this the right property for...

2 Consumer-Centric Content Marketing Mistakes Many Hotel Brands Are Making & How To Fix Them

Are hotels still missing the real picture when it comes to content marketing? For most hotels, content marketing is being treated more like an add on, at best....

When Location Transcends The Brand

Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how three luxury properties: Amangiri and Lazalu in...

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