Content Marketing

The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking...

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers. With consumers believing...

As hotel marketers, you create content to inform, to engage, to attract traffic, to build brand awareness and to show off your property as...

For hotel marketers, the need to generate new topics and ideas for content is an ever-present challenge. Content marketing is, after all, a long-term...

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...

Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing. Hoteliers are...

Airbnb encourages their hosts to be really descriptive in their listings. Details help set expectations, so it’s good to be as clear as you...

There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are...

New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...

These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well...