Content Marketing

Content marketing tips, ideas and inspiration for hotels.

Hotel Marketing to Millennials

Living on the Internet: How to Market Your Hotel to Millennials

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we're going to live on the internet.” Well,...
7 More Hotel Cliches To Avoid

7 More Tired Travel Content Clichés to Avoid

Travel writing clichés are not a new topic for us. In fact, we’ve written about them several times before. But so endemic are clichés...
Hotel Content Writing

How To Write Hotel Copy That Sells

As hotel marketers, you create content to inform, to engage, to attract traffic, to build brand awareness and to show off your property as...
Hotel Website Translation

4 Reasons Hotels Should Offer Their Webpages in Various Languages

Nowadays, the majority of travellers use the Internet as their primary tool for discovering parts of the world they want to visit, attractions they...
Guest Data Personalise Email Marketing Hotels

How to Use Guest Data to Personalise Your Hotel Email Marketing

New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
Woman Typing Hotel Content

How to Keep Your Hotel Content Fresh & Original

Trying to put a figure on the number of hotels operating on our planet is something of a fool’s errand; conservative estimates suggest it...
Hotel Content Calendar

Why Every Hotel Needs an Editorial Calendar

When creating online travel content, it is tempting to come up with brand new ideas as you go along. After all, travel is all...
Hotel Copywriting Cliches To Avoid

10 Content Writing Clichés To Avoid

A regular column by the content writing experts World Words.
10 Copywriting Cliches Hotels

10 More Content Writing Clichés to Avoid

Clichés are rife in the hotel and travel sector. Browse just a few websites, blogs and brochures, and it won’t be long until you...
Hotel User Generated Content

How Can Hotels Adopt UGC To Increase Site Bookings?

The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking...