Thursday, December 12, 2019

Content Marketing

FILTER NEWS:

Why Content Marketing is the Key to Successful Hotel Campaigns

If you are a bona fide netizen, perhaps you have come across with this phrase- ‘content is king’ which shows the dominance of content everywhere around the...

How Can Hotels Adopt UGC To Increase Site Bookings?

The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking abilities online. This is...

Hotel Hacks For Reducing Reliance On OTAs [Free eBook]

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers. With consumers believing that the best...

How To Write Hotel Copy That Sells

As hotel marketers, you create content to inform, to engage, to attract traffic, to build brand awareness and to show off your property as well as your...

How to Turn One Hotel Content Idea into a Dozen

For hotel marketers, the need to generate new topics and ideas for content is an ever-present challenge. Content marketing is, after all, a long-term commitment and one...

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s all set up...

10 Killer Ideas For Your Hotel Blog

Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing. Hoteliers are lucky. Being part...

5 Things Hoteliers Can Learn From Airbnb Listings

Airbnb encourages their hosts to be really descriptive in their listings. Details help set expectations, so it’s good to be as clear as you can be. For...

Choosing the Best Content for Your Hotel Brand

There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are its guests and...

How to Use Guest Data to Personalise Your Hotel Email Marketing

New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping improve the performance...

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