Are you involved in the online marketing game for your independent hotel?
Then you’re probably bombarded with lots of empty promises. Online marketers have done a great job...
If you are a bona fide netizen, perhaps you have come across with this phrase- ‘content is king’ which shows the dominance of content everywhere around the...
The rise of user-generated content (UGC) is arguably one of the most disruptive forces in hospitality since hotels moved their marketing collateral and booking abilities online.
This is...
Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers.
With consumers believing that the best...
As hotel marketers, you create content to inform, to engage, to attract traffic, to build brand awareness and to show off your property as well as your...
For hotel marketers, the need to generate new topics and ideas for content is an ever-present challenge. Content marketing is, after all, a long-term commitment and one...
Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s all set up...
Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing.
Hoteliers are lucky. Being part...
Airbnb encourages their hosts to be really descriptive in their listings. Details help set expectations, so it’s good to be as clear as you can be. For...
There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are its guests and...
