For hotel marketers, the need to generate new topics and ideas for content is an ever-present challenge. Content marketing is, after all, a long-term commitment and one...
Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s all set up...
Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing.
Hoteliers are lucky. Being part...
Airbnb encourages their hosts to be really descriptive in their listings. Details help set expectations, so it’s good to be as clear as you can be. For...
There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are its guests and...
New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping improve the performance...
These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well as hip boutique...
For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with a global customer...
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left.
Which hotelier doesn’t experience this time...
