Sunday, December 8, 2019

Content Marketing

FILTER NEWS:

Cultural Sensitivity and Hotel Blog Content

These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well as hip boutique...

Like a Local: 3 Ways to Incorporate Localisation in Your Hotel Marketing

For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with a global customer...

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time...

Captivate your Guests and Get More Direct Bookings in 2017

Time to adjust a few things in your hotel marketing to stand out in 2017! Want to attract new business and get more direct bookings? Make sure the...

7 More Tired Travel Content Clichés to Avoid

Travel writing clichés are not a new topic for us. In fact, we’ve written about them several times before. But so endemic are clichés in hotel and...

How to Keep Your Hotel Content Fresh & Original

Trying to put a figure on the number of hotels operating on our planet is something of a fool’s errand; conservative estimates suggest it falls anywhere between...

The 10 Best Types of Hotel Blogs

As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply typing willy-nilly then...

How Hotels Can Enliven their Travel Content

There has never been so much travel content at our fingertips. Every day, hotel, travel and news websites publish reams of articles and blogs on everything from...

Living on the Internet: How to Market Your Hotel to Millennials

Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we're going to live on the internet.” Well, some of us...

Still Life in the Old Blog: Why Hotels Should Keep on Blogging

Blogs are almost as old as the internet itself and telling you that your hotel needs one is hardly ground-breaking revelation. Yet it is something many hotel...

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