Conversion Rate Optimisation

Cyber Weekend 2016 went off with great success for Net Affinity clients. That’s why this year we want to look back at the data we...

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...

So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money...

Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your...

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...

A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version,...

“How can I get more bookings and more revenue?” This is the question that every hotelier must answer to keep his business alive. The question...

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue...