Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

Hotels Call to Action

Why An Enticing Call To Action is Essential For Your Hotel...

Your hotel blog is shaping up nicely. It’s loaded with stunning photos and useful articles that help establish your brand as an expert on the...
citizenm hotel landing page

Landing Page Best Practices for Your Hotel’s Spring Offers

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...
6 Hotel Ecommerce Lessons

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as...
Hotel AB Testing

How to Create Higher-Converting Special Offers with A/B Testing

A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version,...
Hotels Psychology Gift Vouchers

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
Hotel Blog Posts

The 10 Point Checklist for a Successful Digital Marketing Campaign –...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...

Hotelchamp Launches Innovative New Platform to Boost Hotels’ Direct Bookings

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...
Hotel Call Tracking

How to Use Call Tracking to Grow Your Bookings

Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
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