Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

Colour Psychology Hotels

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue...
18 Ways To Boost Hotel Bookings

18 Ways to Boost Hotel Bookings and Get More Revenue

“How can I get more bookings and more revenue?” This is the question that every hotelier must answer to keep his business alive. The question...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
Hotels Psychology Gift Vouchers

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
Hotel Booking Page Rock

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
citizenm hotel landing page

Landing Page Best Practices for Your Hotel’s Spring Offers

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...
Online Booking Hotels

5 Online Booking Pitfalls and How To Avoid Them

Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really...
Behavioural Economics Hotels

4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you...

Hotelchamp Launches Innovative New Platform to Boost Hotels’ Direct Bookings

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...
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