Landing Page Best Practices for Your Hotel’s Spring Offers
Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...
How To Make Your Hotel’s Direct Booking Page Rock
Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
The 10 Point Checklist for a Successful Digital Marketing Campaign –...
If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
7 Secrets to Increase Your Conversions on Direct Bookings, Revealed!
Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do...
5 Online Booking Pitfalls and How To Avoid Them
Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really...
6 lessons that hotels must learn from e-commerce
First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as...
5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales
Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
How To Win Big At Cyber Weekend And Boost Revenue
Cyber Weekend 2016 went off with great success for Net Affinity clients. That’s why this year we want to look back at the data we...
How to Use Call Tracking to Grow Your Bookings
Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your...
7 ways to increase conversion using urgency
Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...