Conversion Rate Optimisation

Help improve your hotel websites conversion rate with the latest conversion rate optimisation news and tips.

citizenm hotel landing page

Landing Page Best Practices for Your Hotel’s Spring Offers

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...
Hotel Booking Page Rock

How To Make Your Hotel’s Direct Booking Page Rock

Enter your favourite shop and look around. Why do you think it has become your favourite? Very probably, because besides offering good stuff, it’s...
Hotel Blog Posts

The 10 Point Checklist for a Successful Digital Marketing Campaign –...

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to...
Hotel Website Conversion Tips

7 Secrets to Increase Your Conversions on Direct Bookings, Revealed!

Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do...
Online Booking Hotels

5 Online Booking Pitfalls and How To Avoid Them

Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really...
6 Hotel Ecommerce Lessons

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as...
Hotels Psychology Gift Vouchers

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...
Cyber Monday Hotels

How To Win Big At Cyber Weekend And Boost Revenue

Cyber Weekend 2016 went off with great success for Net Affinity clients. That’s why this year we want to look back at the data we...
Hotel Call Tracking

How to Use Call Tracking to Grow Your Bookings

Not sure how to track the phone calls your hotel receives? Would you like to learn how to use call tracking to grow your...
Using Urgency Hotel Conversion

7 ways to increase conversion using urgency

Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
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