Monday, July 22, 2019

Conversion Rate Optimisation

FILTER NEWS:

Landing Page Best Practices for Your Hotel’s Spring Offers

Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top tips to give...

The 10 Point Checklist for a Successful Digital Marketing Campaign – For Hotels

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to plan, launch and...

How to Create Higher-Converting Special Offers with A/B Testing

A/B testing (sometimes knowns as split testing) is comparing two versions of web page to see which performs better. To find the better version, you split traffic...

18 Ways to Boost Hotel Bookings and Get More Revenue

“How can I get more bookings and more revenue?” This is the question that every hotelier must answer to keep his business alive. The question is simple, but...

How to Increase Bookings With Colour Psychology

Colour influences our perception. It can change the way we think and feel about things. For example, studies show that yellow stimulates appetite, whereas blue suppresses it. Darker...

5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales

Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology of the reasons...

Why An Enticing Call To Action is Essential For Your Hotel Blog

Your hotel blog is shaping up nicely. It’s loaded with stunning photos and useful articles that help establish your brand as an expert on the neighbourhood. Plus, you...

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as swift and painless...

Getting bold with OTAs – Shire Hotels add price comparison to reduce booking abandonment

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly)...

4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...

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