Wednesday, June 19, 2019

Metasearch

FILTER NEWS:

“Google seems to be taking over the OTAs’ role in the guest journey”

We've been keeping a close eye on Google Travel for a while now, so when they quietly announced updates to their hotel search experience we were quick...

Google Launches Hotel Search Site: “This could undermine OTAs”

Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again. Under the innocuous title “There’s still...

Why Increase Your Hotel’s Visibility On Google Hotel Ads

In today’s competitive hospitality industry, as a hotelier, it's essential for you to get more traffic from Google as part of a strategy to attract direct bookings....

How could metasearch evolve from price comparison to product comparison?

A recent article by Tnooz suggested it’s time for travel metasearch to evolve. But what should this evolution look like? On the one hand, the industry has made...

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