Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating...
Book on Google is a relatively new product which is garnering more and more attention from hotels. However, many hoteliers are still trying to understand how exactly...
A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to...
The hotel industry has evolved from providing familiar service and feelings wherever travellers go to providing a unique experience. More boutique hotels are investing in their own...
A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For many 80 DAYS...
We've been keeping a close eye on Google Travel for a while now, so when they quietly announced updates to their hotel search experience we were quick...
Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again.
Under the innocuous title “There’s still...
In today’s competitive hospitality industry, as a hotelier, it's essential for you to get more traffic from Google as part of a strategy to attract direct bookings....
A recent article by Tnooz suggested it’s time for travel metasearch to evolve.
But what should this evolution look like? On the one hand, the industry has made...
