As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way...
Keywords form one half of a successful paid search strategy, and selecting the right ones is important no matter what your goal is. For many hoteliers, the...
Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating...
Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in...
Off-season, high season, shoulder season - there's currently not a more effective, high converting ad program that will deliver direct bookings than Google Hotel Ads. Most B&B’s...
For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to...
Today, Google is one of the leading hotel search providers. It seems like they're bringing out new tools to help searchers find their perfect hotel all the...
One of the biggest challenges for hotels and established brands in the travel sector in recent years has been the growth of online travel agents (OTAs) and...
In a competitive market, getting noticed is the biggest challenge for small and mid-sized independent hoteliers. The Internet is flooded with different types of hotels and everyone’s...
