Friday, December 8, 2023

Online Advertising

FILTER NEWS:

Growing Reservations Volume Shows the Value of Google Hotel Ads for Small Accommodation Providers

As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way...

How Hotels Can Improve ROI From Non-branded Paid Search

Keywords form one half of a successful paid search strategy, and selecting the right ones is important no matter what your goal is. For many hoteliers, the...

How Google Hotel Ads is Penetrating the Hotel Distribution Vertical, and the Opportunity this Presents for Hotels

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating...

Travel Advertising Today & in a Cookieless World

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in...

7 Reasons You Need Google Hotel Ads for Your B&B or Independent Hotel

Off-season, high season, shoulder season - there's currently not a more effective, high converting ad program that will deliver direct bookings than Google Hotel Ads. Most B&B’s...

PPC For Hotels: How To Counter OTAs

For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to...

3 Google Ads Features You Should Be Using To Market Your Hotel

Today, Google is one of the leading hotel search providers. It seems like they're bringing out new tools to help searchers find their perfect hotel all the...

7 Ways to Compete Against OTAs

One of the biggest challenges for hotels and established brands in the travel sector in recent years has been the growth of online travel agents (OTAs) and...

How Remarketing Can Increase Bookings At Your Hotel

In a competitive market, getting noticed is the biggest challenge for small and mid-sized independent hoteliers. The Internet is flooded with different types of hotels and everyone’s...

10 Things You Must Do to Grow Your Hotel’s Direct Bookings in 2017

There’s been a huge amount of talk in the industry over the past year or two about direct bookings, in an attempt to loosen the hold that OTAs have...

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