OTAs

The latest news, tips and articles on OTAs (Online Travel Agents)

Hotel Guest Profiles

Get to know your guests with guest profiles

‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and...
Hotel Innovation

Online Travel Agencies Looking Elsewhere for Growth; Why Hotels Need to...

Take note hotels and hoteliers – you need to start innovating to drive direct bookings. Online travel agents are active in their search for new...
Best Incentives Hotels

What perks should you offer to encourage direct bookings?

As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of...
Reducing OTA Dependency Hotels

Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
Time for Change OTAs

How to Change your OTA Mindset and Reduce Commission Costs

Digital marketing and guest services can diminish the impact of OTAs on travellers' behaviour and your hotel's financial results. Online Travel Agencies (OTAs) are powerful marketing...
Beach Resort Hotel

7 Ways to Compete Against OTAs

One of the biggest challenges for hotels and established brands in the travel sector in recent years has been the growth of online travel...
Bundeskartellamt Germany Booking.com

Germany’s National Competition Regulator Rules Booking.com’s ‘Best Price’ Clause Anticompetitive

Whilst they may have the marketing slogan Booking.yeah Germany's National Competition Regulator, the Bundeskartellamt says Booking.no! Further to their January 2015 ruling that HRS's 'best price'...
Reduce Reliance on OTAs

Hotel Hacks For Reducing Reliance On OTAs [Free eBook]

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers. With consumers believing...
Hotel OTA Dominance

OTAs Are Fundamentally Breaking Guest Communication And Hotels Accept It

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy...
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