OTAs

The latest news, tips and articles on OTAs (Online Travel Agents)

Hotel Guest Profiles

Get to know your guests with guest profiles

‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and...

Why Booking.basic Is A Wake-up Call About Your Downstream Distribution

Are we on the verge of a parity nightmare? Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after...
Hotel OTA Dominance

OTAs Are Fundamentally Breaking Guest Communication And Hotels Accept It

While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy...
Hotel Parity

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them...
Reducing OTA Dependency Hotels

Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely...
Bundeskartellamt Germany Booking.com

Germany’s National Competition Regulator Rules Booking.com’s ‘Best Price’ Clause Anticompetitive

Whilst they may have the marketing slogan Booking.yeah Germany's National Competition Regulator, the Bundeskartellamt says Booking.no! Further to their January 2015 ruling that HRS's 'best price'...
Beach Resort Hotel

7 Ways to Compete Against OTAs

One of the biggest challenges for hotels and established brands in the travel sector in recent years has been the growth of online travel...
Hotel Handshake

Hotels Offering Loyalty Programmes on OTAs: The Dark Side

Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG),...
Reduce Reliance on OTAs

Hotel Hacks For Reducing Reliance On OTAs [Free eBook]

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers. With consumers believing...
Shire Hotels OTAs

Getting bold with OTAs – Shire Hotels add price comparison to...

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
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