Wednesday, June 19, 2019

OTAs

FILTER NEWS:

A Billion Dollar Sinkhole [Infographic]

As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or third party. But...

How to Change your OTA Mindset and Reduce Commission Costs

Digital marketing and guest services can diminish the impact of OTAs on travellers' behaviour and your hotel's financial results. Online Travel Agencies (OTAs) are powerful marketing machines that provide...

Germany’s National Competition Regulator Rules Booking.com’s ‘Best Price’ Clause Anticompetitive

Whilst they may have the marketing slogan Booking.yeah Germany's National Competition Regulator, the Bundeskartellamt says Booking.no! Further to their January 2015 ruling that HRS's 'best price' clause violated German...

Booking.com Threaten Legal Action Against Triptease & Partners

Triptease: Booking.com Update, April 27, 2016 In November 2015, Booking.com contacted a number of Triptease partners to discourage them from using our direct booking tools. They were able, based...

Getting bold with OTAs – Shire Hotels add price comparison to reduce booking abandonment

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly)...

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them and they'll probably...

What perks should you offer to encourage direct bookings?

As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of total room bookings...

Strategies to reduce dependency on OTAs

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely advanced and continuously...

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