Influencer marketing is one of the fastest growing channels, with over 92% of marketers considering it an effective form of increasing sales and brand awareness. However, with...
Hotel Speak has partnered with Triptease and the Direct Booking Summit Asia Pacific in Bangkok to offer one lucky reader the chance to win a ticket to...
Are hotels still missing the real picture when it comes to content marketing?
For most hotels, content marketing is being treated more like an add on, at best....
In a constantly shifting industry like hospitality, it can be easy to lose track of guests’ changing needs and fall into the rhythm of providing the amenities...
Increasing revenue is the primary goal of any business. Increasing direct and sustainable revenue is the ultimate reward! Of course, this is apart from building a brand...
Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how three luxury properties: Amangiri and Lazalu in...
Distribution plans needs diversified strategies to cater to seasonal changes. A well thought out action plan helps maintain healthy levels of demand all year long.
Seasonal changes affect...
Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star and nearly 500...
Planning on marketing to China’s outbound travellers? … checked.
Having a Chinese website up and running? Errr … not quite.
Flounder no further!
IPPWORLD has a range of ‘Packages’ and...
