For hotels, staying ahead of the competition and encouraging repeat bookings are essential for lasting success. Marketing automation combines software and strategy to send individualised, relevant content...
Engine - a machine with moving parts that converts power into motion. Though a website doesn’t have moving parts, in the traditional sense, the essence of this definition...
A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to...
While the purchasing habits and experiences of these respective four countries may differ from one another, their approach towards overseas vacation, such as directly reviewing at overseas...
Hoteliers around the world have been hit by a seismic shock wave this year. Recent reports of hotels facing closure in Spain, popular destinations such as Turkey...
This article is based on conversations with senior OTA executives, distribution statistics, and predicting how artificial intelligence will be applied by OTA companies in order to enhance...
In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a...
Off-season, high season, shoulder season - there's currently not a more effective, high converting ad program that will deliver direct bookings than Google Hotel Ads. Most B&B’s...
