Saturday, January 18, 2020

Hotel Marketing

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Unlocking The Full Potential Of Hotel Metasearch Advertising: The Missing 15%

A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels. In addition to...

4 Countries In Asia-Pacific Account For 20% Of Global Travel Spending. Is Your Brand Prominently Represented In These Markets?

While the purchasing habits and experiences of these respective four countries may differ from one another, their approach towards overseas vacation, such as directly reviewing at overseas...

A 2020 Vision Of The Hospitality Industry

Hoteliers around the world have been hit by a seismic shock wave this year. Recent reports of  hotels facing closure in Spain, popular destinations such as Turkey...

How AI Is Stirring Up Hotel Distribution & How To Prepare For The Next Decade

This article is based on conversations with senior OTA executives, distribution statistics, and predicting how artificial intelligence will be applied by OTA companies in order to enhance...

How Voice Technology Is Slowly Changing The Face Of Hospitality Marketing

“At the tip of your fingertips.” This line may well be the cliché of the digital age when many things are accessed with just the click of...

The 5-Step Guest Nurturing Process Your Business Needs

In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It works like a...

7 Reasons You Need Google Hotel Ads for Your B&B or Independent Hotel

Off-season, high season, shoulder season - there's currently not a more effective, high converting ad program that will deliver direct bookings than Google Hotel Ads. Most B&B’s...

A Hotelier’s Guide To Social Media

Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and engage your social...

5 Digital Trends That Will Affect The Hotel Industry In 2020 & Beyond

Having a prominent online presence should be a priority for any aspiring hotel business. In this article, Marc Swann, Search Director at digital marketing agency Glass Digital,...

How To Compete Against OTAs In Search Results

Many hotel marketers and owners choose not to engage in search engine optimisation for one simple reason - they fear they can’t compete anymore against the vast...

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