Wednesday, September 18, 2019

Hotel Marketing

FILTER NEWS:

Leading OTA CMO Joins Triptease

LONDON 6 January 2016. Elliott Pritchard, former CMO of leading European OTA Travel Republic, has joined hotel technology start-up Triptease as Chief Marketing Officer. His previous roles...

Germany’s National Competition Regulator Rules Booking.com’s ‘Best Price’ Clause Anticompetitive

Whilst they may have the marketing slogan Booking.yeah Germany's National Competition Regulator, the Bundeskartellamt says Booking.no! Further to their January 2015 ruling that HRS's 'best price' clause violated German...

Still Life in the Old Blog: Why Hotels Should Keep on Blogging

Blogs are almost as old as the internet itself and telling you that your hotel needs one is hardly ground-breaking revelation. Yet it is something many hotel...

The Rise of Travel Video Content Marketing

Leo Tolstoy once said, “All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” Anytime a traveler...

The 10 Point Checklist for a Successful Digital Marketing Campaign – For Hotels

If you’re reading this, you may be planning a January sale and thinking, “How will this help me?" Well, today you’ll learn how to plan, launch and...

Shut up and let me book!

Imagine if every time you answered the phone to a booking enquiry, you gave them 300 words of blurb, described eight of your best photos, and recited...

SiteMinder & Innsoft partner to increase integrated online distribution solutions in the US

Dallas, US – SiteMinder and one of the US’s leading property management software providers, Innsoft, have today announced a partnership to offer a new wholly-integrated online distribution...

10 More Content Writing Clichés to Avoid

Clichés are rife in the hotel and travel sector. Browse just a few websites, blogs and brochures, and it won’t be long until you encounter ‘a hidden...

Online Reputation Management: Why and How to Revitalise Your Online Presence

Today, we’re going to give you a getting-started guide to online reputation management. We’ll take you through what it is, why it’s important, and how it can help...

Booking.com Threaten Legal Action Against Triptease & Partners

Triptease: Booking.com Update, April 27, 2016 In November 2015, Booking.com contacted a number of Triptease partners to discourage them from using our direct booking tools. They were able, based...

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