Saturday, August 24, 2019

Hotel Marketing

FILTER NEWS:

9 Usability Lessons Hoteliers Can Learn From Hilton, Booking.com & Skyscanner

Recently, we looked at the importance of user testing hotel websites on Hotel Speak. To highlight how user testing can be useful in finding opportunities to improve,...

6 lessons that hotels must learn from e-commerce

First impressions count. Guests form an opinion of your hotel as soon as they try to make a booking. By making that process as swift and painless...

The importance of user testing hotel websites

Day to day, we crunch a lot of numbers in the hotel industry, especially online where the wealth of data available can sometimes seem a little overwhelming....

Getting bold with OTAs – Shire Hotels add price comparison to reduce booking abandonment

In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers who (quite rightly)...

Robotels – could robots change the future of hospitality?

It's an exciting time for hospitality and emerging technologies. Android/iOS wearable gadgets look set to allow you to check in with a wave of your wrist. Metasearch...

Apex Hotels: why social media isn’t just another sales channel

As this Year’s Edinburgh International Festival drew to a close social media lit up as patrons and locals captured in glorious social detail the Virgin Money Fireworks...

Useful tactics to gather hotel guest feedback

Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their thoughts on social...

New Domain Extensions – .hotel, .hotels, .london, what do they mean to you?

The expansion of Generic Top Level Domains (gTLD’s) in the Domain Name System is progressing quickly. You’ll recognise traditional gTLD’s as .com, .org, .net etc. The new domain...

How secret are ‘secret hotels’?

Bottom line, your guests are smart. When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many aren't content with...

4 behavioural economics techniques to improve hotel website conversion

Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you increase your website's...

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