Reputation Management

No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard...

A company’s success has always depended on its reputation. And when it comes to reputation, word of mouth has always been the coin of...

In the 21st century every choice we make is highly influenced by technology and the information presented to us online. The hospitality and travel...

Hotels around the globe are happily promoting “their” review sites. Logos and links of TripAdvisor and similar sites are prominently displayed on hotels’ home pages...

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive...

A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how...

Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers...

Today, we’re going to give you a getting-started guide to online reputation management. We’ll take you through what it is, why it’s important, and how...

Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their...