Reputation Management

Learn how to better manage your hotels online reputation with the latest news, tips and advice from Hotel Speak.

Hotel Reputation Management

5 Reputation Management Rules Every Hotel Should Follow

In the 21st century every choice we make is highly influenced by technology and the information presented to us online. The hospitality and travel...
Secret Hotels

How secret are ‘secret hotels’?

Bottom line, your guests are smart. When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many...
Hotel Lobby

Managing Your Hotel’s Reputation: A Quick & Dirty Guide

A company’s success has always depended on its reputation. And when it comes to reputation, word of mouth has always been the coin of...

Why Being Active In Your Community Is Good For Business

No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard...
TripAdvisor TripBarometer

How the Net Promoter Score Can Affect your TripAdvisor Rating

A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how...
Hotel Guest Feedback

Useful tactics to gather hotel guest feedback

Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their...
Hotel Tribes

Build a Tribe to Attract More Hotel Guests

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t...
NPS for Hotels

What Drives Guests to be Promoters of your Brand?

In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive...
Google Hotel Review Dashboard

Use Google’s Reviews Dashboard to manage your hotels online reputation

A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online...
TripAdvisor Hotel Reviews

Hotel Marketing, Guest Reviews And The Art Of Emotional Connection

Hotels around the globe are happily promoting “their” review sites. Logos and links of TripAdvisor and similar sites are prominently displayed on hotels’ home pages...
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