A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how these findings came...
Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers was before his...
Today, we’re going to give you a getting-started guide to online reputation management. We’ll take you through what it is, why it’s important, and how it can help...
Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their thoughts on social...
Bottom line, your guests are smart.
When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many aren't content with...
A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online reviews have an...
