Saturday, November 28, 2020

Social Media

FILTER NEWS:

Managing Your Hotel’s Social Media Presence During COVID-19

In the middle of a massive and growing Coronavirus pandemic, social media has become more important than ever to the general public and brands looking to interact...

What Is Social Media Engagement, And Why Should You Care?

Social media is not a one-way street. Though channels like Facebook, Twitter and Instagram give businesses a great way to broadcast messages to their audience, the real...

10 Ways To Engage Your Followers On Instagram

One of the easiest medium to engage with customers, Instagram actively adds new features every month that can attract conversion. Instagram is not only popular among the millennial,...

Content Ideas All Brands Can Use In 2020

What content to post is, like most things with social media, a case of “well, it depends”. But there are some content ideas which work across the...

6 Questions Hotels Should Answer Before Making the Leap to Facebook Messenger Bots

The appeal of chatbots is clear: Messaging seems to be the preferred method of communication these days, so technology like Facebook Messenger Bots that allow you to...

The Power of Creating Social Moments for Hospitality Marketers

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and marketing certainly is...

Can LinkedIn Be An Effective Marketing Channel For Hotels?

For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind. With hospitality having business-to-customer relationships at its...

How To Squeeze The Most Out Of Each Social Media Channel

By now we all know that success in the modern age means being present on social media. With the latest stats indicating that “digital channels are continuing...

How Hotels Can Take Advantage Of Facebook’s New Appointment Booking Tool

Earlier this month, during National Small Business Week in the US, Facebook announced three new features aimed at empowering small businesses. One tool in particular sparked our...

Give, Don’t Take – A Social Media Ethos For Hotels

Any client of Founders Media will know we aren’t massive on ‘selling’. While it may sound rich as social media is, for many, a sales tool, it’s...

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