One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually...
Social media for hotels can be difficult, and so, so subjective. Can you post about alcohol? Christmas if in certain countries? can you post pictures...
The rise of social media has produced one of the hottest marketing trends in the hotel industry: the influencer boom. Both independent hotels and chains are taking...
All social media strategies are subjective, and hotels in particular tend to require unique content strategies altogether. Hotels need to convey their brand, location, rooms, food and...
Renaissance Hotels, the up-market brand now owned by Marriott ($NASDAQ:MAR), is on an inexplicable and precipitous slide... when it comes to Facebook likes. In December, 2015, Reanaissance's Facebook...
There are lots of brands that don’t use social media properly, and the world of hotels is no different. Of course, there are exceptions. Marriott’s new brand...
Some hotel brands are phenomenal with Social Media Marketing. They use every trick in
the book brilliantly and see significant traffic and new reservations as a result. Many,
however,...
Yet again, Facebook has changed their algorithm to the dismay of us Social Marketers and, in particular, to those in the hotel industry relying on Facebook for...
