Wednesday, September 18, 2019

Social Media

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Is Your Property Social Media Ready?

One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from your business, usually...

Do’s & Don’ts Of Social Media For Luxury Hotels

Social media for hotels can be difficult, and so, so subjective. Can you post about alcohol? Christmas if in certain countries? can you post pictures...

How Hotels Can Take Advantage Of The Hottest Marketing Trend – The Influencer Boom

The rise of social media has produced one of the hottest marketing trends in the hotel industry: the influencer boom. Both independent hotels and chains are taking...

An Introduction to Instagram for Hotels

Instagram is a visual based social network which I believe all hotels should be using more of. Instagram is also owned by Facebook, so if you are...

The Ideal Social Media Content Strategy For Hotels

All social media strategies are subjective, and hotels in particular tend to require unique content strategies altogether. Hotels need to convey their brand, location, rooms, food and...

The Bizarre Case of Renaissance Hotels’ Facebook Decline

Renaissance Hotels, the up-market brand now owned by Marriott ($NASDAQ:MAR), is on an inexplicable and precipitous slide... when it comes to Facebook likes. In December, 2015, Reanaissance's Facebook...

Why Hotels Aren’t Using Social Media Properly

There are lots of brands that don’t use social media properly, and the world of hotels is no different. Of course, there are exceptions. Marriott’s new brand...

3 Reasons Hotels Fail On Social Media

Some hotel brands are phenomenal with Social Media Marketing. They use every trick in the book brilliantly and see significant traffic and new reservations as a result. Many, however,...

Why Hotels Shouldn’t Abandon Facebook, Despite The Latest Algorithm Changes

Yet again, Facebook has changed their algorithm to the dismay of us Social Marketers and, in particular, to those in the hotel industry relying on Facebook for...

How The New Facebook News Feed Changes Affect Hotel Marketers

In this post I will outline the new Facebook News Feed changes, what they mean for your future marketing, and what you can do now about these...

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