You don’t need new photoshoots to keep up with seasonal campaigns. Just use what you already have, and let AI do the rest.
With generative AI tools, your existing hotel images (guest rooms, lobbies, restaurants, pools, and more) can be instantly adapted for any occasion. Add festive decor for Christmas, summer vibes for the holidays, romantic touches for Valentine’s Day, or custom setups for weddings, birthdays, or local events.
Instead of planning time-consuming shoots or relying on generic stock photos, you can generate tailored, on-brand visuals in minutes. These AI-enhanced images can be used across your marketing channels: social media posts, email campaigns, digital ads, in-house screens, and more.
In the sections below, we’ll show you how to remix your photo library with AI step-by-step, along with real examples of seasonal and event-specific transformations. The result: a fresh, engaging content pipeline that keeps your hotel relevant, without the hassle or extra cost.
Ideas for AI-Powered Hotel Imagery
Here are five examples of how we use AI to generate seasonal and occasional imagery based on original hotel photoshoots.
1. Christmas & New Year
AI Prompt: Transform this elegant hotel lobby into a cozy Christmas scene, with a decorated tree, twinkling lights, garlands, and a warm fireplace ambiance.
2. Valentine’s Day
AI Prompt: Add romantic touches to this hotel suite: rose petals on the bed, soft pink lighting, candles on nightstands, champagne on the table.
3. Birthday
AI Prompt: Transform this hotel room photo into a festive birthday celebration scene. Add balloons, streamers, and colorful decorations around the room. Make the lighting soft and warm. Include a small ‘Happy Birthday’ banner on the wall and perhaps some wrapped gift boxes on the bed.
4. Halloween
AI Prompt: Turn this hotel dining room into a stylish Halloween scene with carved pumpkins, cobwebs, black and orange table settings, and moody candlelight. Add subtle spooky touches like bats or ravens for an elegant, festive vibe.
4. Easter
AI Prompt: Add pastel Easter decorations to this garden terrace, with flower arrangements, Easter eggs, and springtime lighting.
Important Tips
While AI-generated imagery is a powerful tool, it’s important to use it wisely.
DO:
- Use with real hotel photos as the base for seasonal or event-themed edits
- Clearly label AI-generated images if required by platform
- Use AI visuals for marketing channels like email, social media, digital ads, and promotions
- A/B test different styles to discover what best engages your audience
- Watch out for inconsistencies new images (for example the fireplace added to our lobby above)
DON´T:
- Use AI-generated images in your official website gallery
- Replace real photography for booking-related content
- Ignore your brand’s visual identity or consistency
- Rely on vague or overly generic prompts
Take control of your hotel’s visual story
AI-generated seasonal imagery is not about replacing traditional photography. It’s about amplifying creativity, and delivering fresh content faster. For hotels, this can lead to better engagement, higher click-through rates, and more buzz across digital channels. When used responsibly, it’s a valuable addition to your marketing toolkit.
By combining AI-generated visuals with a powerful hotel content distribution platform like Iceportal Content, you can elevate your brand, stay relevant year-round, and connect with travelers in meaningful, visually compelling ways.
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This post originally appeared on the Shiji blog here and is reproduced with their permission.
