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Hotel Technology
Hospitality sector sees spike in phishing activity: how hotel owners can protect their businesses
April 10, 2026
Hotel Marketing
Why Independent Luxury Hotels Are Competing on the Wrong Things
April 2, 2026
Hotel Industry News
Seekda Appoints Gilmar Barretella as Managing Director
April 1, 2026
View All News
Featured News
Hotel Industry Trends
Free Report: Hotel Marketing Trends in 2024
February 22, 2024
By Subject
Artificial Intelligence
Brand
Content Marketing
Conversion Rate Optimisation
Distribution Channels
Industry News
Industry Trends
Metasearch
Online Advertising
Revenue Management
Reviews & Reputation Management
Search Engine Optimisation
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Christiane Foller
1 POSTS
Hotel Marketing News
PPC – should hotels bid on their own brand?
Christiane Foller
-
August 10, 2015
There is an ongoing debate about whether hotels should bid on their own brand name. While many hotels have seen the benefits and bought...
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