Giannina McAuley

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Giannina McAuley is Revenue Manager at DoubleTree Fallsview Resort & Spa and has more than 20 years of experience in the Niagara Falls hospitality industry. Her background spans reservations, sales, events, pricing, inventory management, demand forecasting, and distribution across major branded properties in the market. In her current role, Giannina leads revenue strategy for the resort, using booking patterns, market segmentation, demand forecasts, and performance data to strengthen occupancy and revenue across changing demand periods. She works closely with sales, marketing, operations, ownership, and brand partners to identify opportunities, respond to market shifts, and support long-term hotel performance.

Filling the Shoulder Season: What Demand Data Reveals About Midweek Lifestyle Programming

Shoulder periods create a familiar challenge for hotels. Weekend demand may remain healthy, while Sunday through Thursday produces softer occupancy, shorter booking windows, and...

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